From Meme to Mainstream: How Pop-Tarts Won the Internet (Case Study)

Join us for a behind-the-scenes look at the viral sensation that was the Pop-Tarts Bowl. Two of the event's creators with Weber Shandwick - Yasmine Nur (art director) and Rebecca Jakush (senior manager, earned media) - will share their social listening process and the strategies behind replicating and amplifying their success. This is a fantastic opportunity to see a social media campaign up close and learn from the professionals.

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